Is Content King in SEO too?

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Published: 01st August 2012
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You must have read ‘content is king’ number of times and the repetition confirms the authenticity of the fact. Content is king when it comes to web pages. But that is not what we would be discussing here. The point that will be delved on here is its prowess in case of SEO. Does awesome content holds the same supremacy in case of SEO? Can SEO get away with loose content if other factors be kept right? Well, read on to know.

Brings Incoming links

It is widely accepted that only two factors play dominant role in today’s SEO processes; incoming links (also known as back links) and optimized content. By posting articles or blogs in article banks, one can generate traffic through back-links. Search engines bots adore back-links and thus, it could lead to improvement in the overall ranking of website. A visitor who reaches the website after reading good content is already interested in the product or services on offer. Thus, chances of conversion multiply.

Effective keyword targeting

SEO is all about figuring out what target group or customer would type in search engine box and then optimizing one’s website on the basis of those queries. Such popular queries relating to a particular field are termed as keywords. If the content is informative and keywords are weaved without compromising on quality, then there are greater chances of showing up in the initial pages. Best SEO experts have asserted from time to time that quality SEO optimized content is going to be the game-changer of future.

Google loves fresh content updates

Recent updates of Google holds fresh content in high regard. Effect of SEO will be limited if a website has ancient content on a website, newsreel or blog and client doesn’t wish new one written. Google bots want to return searches with fresh content and this is not possible without content of course! By timely updating blog and other content of the website, new keywords could be targeted which would eventually bring more traffic. Ask best SEO professionals to double-check if in doubt.

SEO has limited scope without content

If the analytics part be kept aside for a while, a number of SEO techniques for better execution require assistance of quality content. Keywords are usually used in press releases, slides, articles, blogs and forums to increase client’s web presence. Such instruments have a great capacity in directing traffic to the website. Best SEO Company would not refute the fact; confirm if you may.

Usage of complicated keywords

Web users have penchant for odd combination of words to search for information and when such combinations become popular, web masters have to take them into consideration for SEO. In such case, one needs a deft copywriter to develop content with such keywords. Logical usage of complicated keywords could only be attained by creative copywriters.

From the above points we can conclude that content is not only king but queen too in SEO! So, do discuss content with the company offering SEO packages if you haven’t sorted it out yet.

FATbit Technologies has been active in the SEO field since 2004 and has established itself as a major player in the field. Its seasoned web experts are aware of latest trends and techniques in SEO. The same differentiates FATbit from competition.
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